I had the great opportunity to direct, shoot, and edit these two stop-motion spots for Health Warrior, a Richmond based superfood company.
Shot in a studio, we created scenes that mimicked real-world use cases while still having a bit of fun. Targeting affluent, working/corporate mothers that are 30+ years old who like to run, I wanted the lighting to feel minimal and not “Hollywood” in order to feel authentic and best connect with the viewer.
Client: Health Warrior
Creative & Art director: Amy Elkin
Copywriter: Kristen Dutton
Production & Post: pigsalreadyfly
Director+Editor: Pete Szijarto
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